We are excited to see you and come together in support of the industry at IHRSA 2024! Join us for the first day of the convention at our 1 PM education session about growth mindset marketing and positive psychology, led by Dr. Karlie Intlekofer and marathon coach Rick Muhr.
On Thursday, be one of the first to step onto the trade show floor as we reveal our ultra-premium Onyx Collection, our customizable MX Racks, the new Total Body Cycle and an expansion to our Connexus functional training lineup.
EXPERIENCE WHAT'S NEW AT BOOTHS #1400 and #1200!
AN EXPERIENCE FOR THE SENSES
MAGNUM MX RACKS
STRENGTH WITHOUT LIMITS
Now you can design a unique strength training area that maximizes your space and training variety to allow more members to reach their goals. A configurable design makes it easy to attach over 70 options and components to customize the training challenge, and you can connect racks in virtually endless ways.
TOTAL BODY CYCLE
INTENSITY IS IN THE AIR
Make Group X and HIIT more intense than ever with a cycle that transforms cardio workouts into total body exercise. Whisper-quiet air resistance increases the challenge the harder riders pedal, and a reimagined design includes multi-grip handlebars, seamlessly smooth adjustments between riders and a frame reinforced with heavy-duty steel to withstand tough Group X and HIIT sessions. Bring our Total Body Cycle to your facility today, and feel the intensity in the air.
CONNEXUS SERIES
A BETTER (functional) FIT (ness)
Now functional fitness is flexible. From the wall to the corner to the center of your training hub, from self-guided workouts to circuits to small group training — there’s no functional solution that’s out of reach. Explore our Connexus Series today to find a better fit for your place and your people.
WHERE TO SEE #TEAMMATRIX
WEDNESDAY, MARCH 6
1:00 PM - 2:00 PM
Sponsored Education Session
Growth Mindset Marketing: Help Members Celebrate Instead of Endure
Room 403A, Los Angeles Convention Center
Stop the churn, build loyalty, and watch your community thrive! Learn the advantages of promoting healthier relationships with exercise to help members elevate their enjoyment as they generate gratitude instead of self-criticism. Join Dr. Karlie Intlekofer and expert coach and athlete Rick Muhr to explore marketing applications that align with positive psychology and encourage growth mindsets.
Karlie Intlekofer Global Research Scientist Matrix Fitness
Rick Muhr Marathon Coach & Matrix Brand Ambassador
THURSDAY, MARCH 7
10:00 AM - 6:00 PM
TRADE SHOW
Booths #1400 and #1200
4:00 PM - 6:00 PM
HAPPY HOUR
Booth #1400
FRIDAY, MARCH 8
7:00 AM - 8:30 AM
EARLY MORNING WORKOUT
Booths #1400 and #1200
9:00 AM - 10:00 AM
Sponsored Keynote
Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect
Concourse Hall, Los Angeles Convention Center
Will Guidara is the author of the National Best Seller Unreasonable Hospitality, which chronicles the lessons in service and leadership he has learned during his career in restaurants.
Will Guidara Restaurateur, Entrepreneur and Best-selling Author of Unreasonable Hospitality
10:00 AM - 4:00 PM
TRADE SHOW
Booths #1400 and #1200
3:00 PM - 4:00 PM
MENTAL HEALTH FIRESIDE CHAT
Room 5B, San Diego Convention Center
IHRSA 2023 highlights the role that the fitness industry plays in mental wellness. Discover the behavioral elements of the fitness consumer and their motivations for exercise. Tap into the science behind the mental health benefits of exercise. Better understand your role as a fitness professional in the mental health of your clients, staff and club members.
Derek Gallup Global EVP Of Fitness UFC GYM
Kevin McHugh COO The Atlantic Club
Karlie Intlekofer Global Research Scientist Matrix Fitness
Lynne Brick President, Co-founder OHANA Growth Partners, John W. Brick Mental Health Foundation
